ABOUT HOOPS IN THE SUN

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Hoops in the Sun Group, Inc. (HITS), a labor of love founded by Rufino (Joe) Cruz, Sr.,

affectionately known as Joe "Pops" Cruz, alongside his dedicated sons, Joe Jr., and

Randy Cruz., emerged in the vibrant summer of 1999.

This remarkable initiative drew inspiration from the iconic movie "White Men Can't

Jump" and unfolded against the picturesque backdrop of Orchard Beach in the heart of

the Bronx, NY.

HITS is more than just a basketball tournament; it’s a beacon of hope and unity in the

Bronx community. We provide a positive and constructive outlet for the youth of our

neighborhood to come together, nurture their talents, and shine brightly.

Our mission extends far beyond the court, touching the lives of countless young

individuals who call the Bronx home. By leveraging the universal language of

basketball, we’ve managed to create a ripple of positive change within our community.

HITS has proven to be a powerful force for good, championing safe and healthy living

practices and significantly reducing crime rates in the neighborhoods that surround us.

Our commitment to youth and the community has not gone unnoticed. 

It has garnered widespread support and participation from an array of basketball enthusiasts and NYC Basketball legends, including the likes of Kemba Walker, Lance Stephenson, Obi

Toppin, Metta World Peace, Cole Anthony, Joakim Noah, Ben Gordon, Carmelo

Anthony and many more.

These influential figures recognize the extraordinary impact we're making, standing with

us in our mission to empower and uplift the next generation. As we continue to drive

change and inspire hope through the love of the game, we invite you to join us in this

incredible journey.

Together, we can create a brighter future for the youth and the Bronx community.

Hoops In the Sun Group (HITS), is dedicated to more than just hosting basketball

tournaments. We are committed to creating a positive lasting impact on the youth and

the community in the Bronx. Our ongoing programming is a testament to this

commitment. We provide a structured and inclusive environment making sure that

basketball becomes a unifying force across all ages

and backgrounds. 

Orchard Beach & HITS has been a platform for Summer Youth Employment for young

adults ages 14-25. We collaborate with various community leaders and businesses to

continue to shine light on the Bronx community.

Twenty-six years ago, Hoops in the Sun started with an 8, Team Men's Division. We can proudly say

that we have evolved into something extraordinary and today we offer 7 Divisions

bringing together over 50 teams in total.

We believe in giving back to the community that has embraced us. As a

testament to that commitment, HITS has made sports refurbishment donations,

including basketball equipment and backboard replacements to local afterschool

programs.

Our ultimate vision is to provide a platform for youth to fulfill their aspirations. We

envision a future where they can obtain high school and college scholarships through

their athletic talents, supporting their dreams or reaching the NBA and WNBA.

HITS is not just about the present; it's about nurturing the dreams of tomorrow. We are

dedicated to creating opportunities, fostering talent, and making a real impact on the

lives of the youth in our Bronx community.